New Empire or Technological Totalitarianism?

I couldn’t wait to see China for the first time. I so wanted to meet the economic tiger that might pin down the US, […]

Urszula Radzińska

★ 10 minutes czytania

Submerging Without Drowning: The Potential of VR

VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion […]

Anna Jakubik

★ 3 minutes czytania

Content marketing and B2B purchases

The rule of thumb for content marketing is: Create content which responds to the needs of your readers. Wanna know what those needs are? […]

Maciej Chojnowski

★ 3 minutes czytania

Is it worth taking photos with smartphones?

An old photographer saying states that a good picture starts in the photographer’s head, and a camera is only a tool to make it […]

Krzysztof Rajczyk

★ 3 minutes czytania

The Facebook algorithm change – Opportunities or Threats?

The changes in Facebook algorithm have caused anxiety among brands and information providers. We asked expert on digital transformation Anna Robotycka of FaceAddicted whether […]

Paulina Grzęda

★ 10 minutes czytania

New Year, new challenges

The beginning of the year is when we often make resolutions and set goals for ourselves. We asked experts on marketing and communication about […]

Paulina Grzęda

★ 15 minutes czytania

How to avoid producing garbage content – advises Shane Snow

Don’t be a dump manager – Shane Snow cautioned at the Warsaw Filmteractive Festival, author of bestseller “Smartcuts: How Hackers, Innovators, and Icons […]

Urszula Radzińska

★ 2 minutes czytania

Stories in business, according to Pixar

Matthew Luhn lives across the ocean, but this year he came to Poland and delivered a closing speech at the Warsaw Filmteractive Festial.

Urszula Radzińska

★ 1 minute czytania

E-mail marketing still effective

With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for […]

Paulina Grzęda

★ 6 minutes czytania

Quiz at the service of social media

Are you 100% sure when making an important decision at work? a) of course! I have experience and I know what I’m doing b) I […]

Ewelina Jamka

★ 6 minutes czytania