Igor Bielobradek runs a blog: b2b-marketing.pl where he shares his experience, asks questions, discusses – and it all revolves around the topic of B2B marketing which Igor has been dealing with for years. He also invites guests and record talks for the “B2B Conversations” podcast series. Guests who know the ropes.
This time, in the 18th episode of the series, Igor is talking about content marketing which has nowadays become an extremely important part of B2B marketing, consuming more and more money of the budgets. Also this time for his podcast, he invited a guest who is an unquestionable expert in the field of content marketing. Rebecca Lieb with whom we had already a great pleasure to talk, tells how to formulate a content strategy and why it is a key element of an effective content marketing. What’s more, she explains why today’s customers who might not spend 30 seconds on watching an ad, might gladly surrender 30 minutes to dive into truly useful content and how we as marketers can (and should) use it in a wise way. Because: “without content – there is no marketing” as Rebecca puts it.