What can we learn from China?

The pace of Chinese transformation is stunning. China is becoming an empire again – technologically and economically it soon may be the world’s leading […]

Urszula Radzińska

★ 11 minutes czytania

Submerging Without Drowning: The Potential of VR

VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion […]

Anna Jakubik

★ 3 minutes czytania

New Year, new challenges

The beginning of the year is when we often make resolutions and set goals for ourselves. We asked experts on marketing and communication about […]

Paulina Grzęda

★ 15 minutes czytania

May you live in interesting times – of digitalization

There are bars at airports where you place an order via tablet. This is possibly the worst experience you can get in an unknown […]

Tomasz Abelec

★ 6 minutes czytania

Stories in business, according to Pixar

Matthew Luhn lives across the ocean, but this year he came to Poland and delivered a closing speech at the Warsaw Filmteractive Festial.

Urszula Radzińska

★ 1 minute czytania

E-mail marketing still effective

With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for […]

Paulina Grzęda

★ 6 minutes czytania

SEX(AND)MISSION

This article is not about the cult Polish comedy film "Sexmission" by Juliusz Machulski, but about a great initiative by the Dove brand. What […]

Paulina Grzęda

★ 4 minutes czytania

Mood and marketing effectiveness

"I'm not in the mood to watch this commercials" - it turns out that the kind of feelings that many […]

Katarzyna Petruk

★ 2 minutes czytania

3 content marketing facts that will make you think again

Zero strategy – this is probably the biggest challenge when it comes to content marketing. We are like kids at a school break, while […]

Ewelina Jamka

★ 4 minutes czytania

Role exchange – hard experiment

What is effective internal communication all about? Is it about creating wise strategies and linguistically refined content that you send to your employees in […]

Ewelina Jamka

★ 3 minutes czytania