Picture worth a thousand words

We live in a picture culture. But not everyone knows what that picture should look like. In spring 2016 the Content Marketing Association […]

Katarzyna Petruk

★ 5 minutes czytania

B2B: Trends and benchmarks 2016

We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America report carried […]

Katarzyna Petruk

★ 3 minutes czytania

#CMWorld in a nutshell

It would be hard to collect 123 hours of knowledge in an objective report, so I've prepared for You a subjective compilation of the […]

Urszula Radzińska

★ 4 minutes czytania

Print is not dead

“Print is not dying, it is spreading” journalist Rafał Romanowski wrote on Twitter, quoting a few ingenious paper publications projects. […]

Katarzyna Petruk

★ 4 minutes czytania

Show a human face, company

It's no longer enough to tell consumers about the functionality of a product or service. They expect more, want more added value. So how […]

Paulina Grzęda

★ 6 minutes czytania

Smartphone killing the tablet?

When you go online, you do so via a smartphone, right? Such an assumption was made by Brandt Dainow on imediaconnection.com […]

Katarzyna Petruk

★ 7 minutes czytania

The use of knowledge – The Content Council’s report about the sector

In order to define the condition of the sector, the Content Council, in cooperation with Advertising Age, asked the leaders in […]

Katarzyna Petruk

★ 6 minutes czytania

Get mobile, marketer!

Want to reach to your customer's pocket? Believe me, the customer is inviting You to do so. Contemporary customers want to have access to […]

Anna Chorowiec

★ 3 minutes czytania

Advertising needs great narrators

“The comeback of the storytelling is clearly visible. As if creative directors of the largest agencies started to remember that advertising is more than […]

Mariusz Nowik

★ 5 minutes czytania

Marketing Automation Congress 2014

Don't be afraid of automation, it will simplify your work, not take it away from you – said the speakers of this year's Marketing […]

Katarzyna Petruk

★ 3 minutes czytania