Science-fiction at hand

Each new generation of mobile devices turns our imagination into reality. For producers, a smartphone is the man's universal and omnipresent friend. But is […]

Katarzyna Petruk

★ 4 minutes czytania

Smartphonization of Poles

Even though the phrase does not sound well, this is certainly the most dynamic trend now seen in Poland. We are well acquainted with […]

Katarzyna Petruk

★ 1 minute czytania

Content marketing – how they do this in America?

Last time we talked about the B2B sector. Meanwhile, in the field of B2C there appeared an occasion to follow changes and trends from […]

Katarzyna Petruk

★ 2 minutes czytania

Tell me your story

Great brands tell stories. Apple – about creative diversity, Greenpeace – about its fight for the planet. What is your company's story?

Katarzyna Petruk

★ 4 minutes czytania

Sustainability – what you can’t see

In Trendbook 2014 Natalia Hatalska talks about an important change in the area of sustainability in business. She tells us when sustainable development is […]

Katarzyna Petruk

★ 4 minutes czytania

The power of content

About the power of content and serious challenges that marketers need to face to attract customers with content marketing, tells Clare Hill, director general […]

Olga Fedorova

★ 4 minutes czytania

Meanwhile in America…

The content marketing sector is growing dynamically, a fact confirmed by regular research by the Content Marketing Institute. The results of surveys from the […]

Katarzyna Petruk

★ 3 minutes czytania

Market in Germany

Companies in Germany are starting to understand the meaning of communication between the real world and the digital world. New channels appear to reach […]

Michael Hoeflich

★ 2 minutes czytania

Content more social

Custom Content Council and Content Wise in the “Social Media in the Content Mix” research from 2013 reflected on the meaning of the social […]

Katarzyna Petruk

★ 2 minutes czytania

The (late?) power of print

Two years ago custom press was an important element of marketing activities developed for customers.

Katarzyna Petruk

★ 2 minutes czytania