Stories in business, according to Pixar

Matthew Luhn lives across the ocean, but this year he came to Poland and delivered a closing speech at the Warsaw Filmteractive Festial.

Urszula Radzińska

★ 1 minute czytania

E-mail marketing still effective

With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for […]

Paulina Grzęda

★ 6 minutes czytania

SEX(AND)MISSION

This article is not about the cult Polish comedy film "Sexmission" by Juliusz Machulski, but about a great initiative by the Dove brand. What […]

Paulina Grzęda

★ 4 minutes czytania

Mood and marketing effectiveness

"I'm not in the mood to watch this commercials" - it turns out that the kind of feelings that many […]

Katarzyna Petruk

★ 2 minutes czytania

3 content marketing facts that will make you think again

Zero strategy – this is probably the biggest challenge when it comes to content marketing. We are like kids at a school break, while […]

Ewelina Jamka

★ 4 minutes czytania

Role exchange – hard experiment

What is effective internal communication all about? Is it about creating wise strategies and linguistically refined content that you send to your employees in […]

Ewelina Jamka

★ 3 minutes czytania

Elephant in a forest – what’s ahead in 2017

The beginning of a new year is like a runway – still a bit slow after the Christmas break we are gaining speed to […]

Ewelina Jamka

★ 4 minutes czytania

Christmas brand stories

More and more brands choose stories instead of traditionally understood advertising. They are visually spectacular and give you the feeling of a lump in […]

Paulina Grzęda

★ 5 minutes czytania

How to get customers with Pokemon Go

In just a week Pokemon Go won more active users than Twitter. Now more smartphones are used to find colorful creatures […]

Katarzyna Petruk

★ 4 minutes czytania

PRINT – The perfect message carrier

We’ve told you before that print is not a dying medium. We’ve discussed this in many of our articles. You could ask: why bringing […]

Paulina Grzęda

★ 5 minutes czytania