We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America
report carried out by the Content Marketing Institute and Marketing Profs. The 2016 report revealed a number of new issues proving that in order to be effective, one needs a certain level of proficiency and maturity in practicing and thinking about content marketing (e.g. a documented strategy). Effects are hard to see for beginner marketers and those who don't have a clear vision of what they want to achieve.