The competition was particularly tough this year: nearly 200 works submitted, 16 jurors and two evaluation stages (online selection followed by traditional deliberations to choose the best projects). The Jury appreciated our work for customers and awarded us with as many as 11 Power of Content Marketing Awards Szpalty Roku 2016. They appreciated our paper magazines and their electronic versions, as well as our employees and customer communication strategies. We have been highly valued for our creativity, new solutions and ability to combine company’s communication goals with employees’ expectations.

We were awarded with gold for four of our projects. “Biromaniak” magazine (bimonthly, paper, A3 format) was awarded for mirroring passion and pride in communication which is in synergy with the original format and the needs of the target group. The Jury also awarded with gold the e-magazine “Connect”, which is a monthly for Raiffeisen Polbank employees. The mag was appreciated for its non-standard use of brand identification, light and informal content and the skillful use of employees’ potential. Two more golden awards went to ING Bank Śląski, both in the Content Marketing Strategy category. The first golden award went to the ING Bank Śląski CSR Report for its customer strategy, which appealed to the jurors with the exceptional employees engaging attitude, modern form and unique graphic design. The second one – to the “Orange Code” strategy for employees, where the jurors appreciated the implementation of complex, global standards based on listening carefully to the needs and opinions of the target group.

There are also four new silver awards on our trophy shelf. Two of them went to Goodyear. The employee magazine “Oponowości” won in two categories: content marketing motorization – for reliable guidebooks, employees’ engagement in creating the content, dynamic and contextual graphic designing and useful appendices; and magazine for employees up to 10,000 copies – for the concept well adjusted to the target group and professional, quality content. Silver also went to  “Baśka”  magazine for the employees of ING Bank Śląski – for the original concept emphasizing the unique character of the magazine and the involvement results. The Jury also liked the magazine  “Atlas fachowca” published for the Atlas group, which was awarded with silver in the category Magazine for B2B customers.

We were also happy to receive three distinctions. In the category one-time publication the distinction went to the ING Bank Śląski CSR Report for the attractive and original combination of modern technology with graphic forms prepared by the bank’s employees. In the category Content Marketing Strategy for employees: Merck for the campaign introducing the first issue of their magazine, and Provident Polska for the ideas for educating their advisers.

There is a lot to be proud of, but it did take some time before we told the rest of the world about our success. If you’d like to know why, look here…