The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content Council, and this year as many as over 400 projects were submitted! The competition was huge, but we made it. The results were announced on November 16 during a gala in New York and the news about the awards reached us this morning – “While we are sleeping our titles are getting Pearls in NYC!” – Ula Radzińska posted on FB and that’s how we all learnt about it.
More about the awarded projects:
“Responsibility in camera. CSR Report by ING Bank Śląski S.A. 2013-2014” is an online publication in RWD technology (Responsive Web Design) which guarantees perfect content reception on every mobile device. Automatic adjustment of content for various screens makes the process of graphic designing more complex, as many technical limitations need to be taken into account. It was a challenge to provide the report with a unique, artistic graphic form and to remember about all the principles of responsive designing at the same time. A corporate social responsibility (CSR) report is a challenge both for the client and for the agency – a lot of data must be covered in a form that brings satisfaction to the reader and presents the company from the best side. The award proves that we’ve been successful!
“Oponowości” is a monthly magazine we have been preparing since early 2015, its managing editor is Magda Kozińska. Previously, the magazine was a quarterly, then a bi-monthly, and we publish it as a monthly. It is designed for employees – the first issue prepared by our agency disappeared in only 5 days, which we consider the best proof that the readers find it attractive. “We suggested a completely different attitude to content and layout. The latter is very dynamic, with lots of photographs and short pieces of information interlaced with longer texts, all in a very friendly formula,” says Marcin Rutkowski, art director at Aude. The concept for the magazine is based on the assumption that the magazine should be as closest to readers as possible, so the cover story and the cover itself always have a different protagonist.
Kategorie: power of contentic