Professional photo shoot for employees – unnecessary expense?

So what’s it like with those magazines for employees? Is a photo shoot in that case an unnecessary expense or an essential part of […]

Paulina Grzęda

★ 5 minutes czytania

Slow content marketing

Following slow food and slow movement, the time has come for slow content marketing. It is a reply to the flow of content marketing […]

Ewelina Jamka

★ 4 minutes czytania

Computer vs. Creativity

Employee's creativity and efficient thinking is worth his weight in gold. Ironically, fruits of man's creativity – technology and the Internet – impair our […]

Katarzyna Petruk

★ 12 minutes czytania

Slave or ambassador?

Do employees need to like their company? Is it worth striving for it? Maybe it’s enough they are competently performing their duties?

Urszula Radzińska

★ 3 minutes czytania

Screensaver: persuasion and empathy

A good screensaver should be part of a larger informative campaign. When it's well thought out, it can truly influence staff's behavior, says Urszula […]

Katarzyna Petruk

★ 7 minutes czytania

Selling content to listeners

The long August weekend has reminded us that summer is coming to an end and we’re about to face the tasks that had been […]

Ewelina Jamka

★ 6 minutes czytania

Good layout – but what does it mean?

Graphic designers with many years of experience in designing layouts, such as Kasper Skirgajłło-Krajewski who worked e.g. as creative director in “Przekrój,” Edgar Bąk, […]

Ewelina Jamka

★ 3 minutes czytania

All writers are equal?

Corporate journalist and SEO copywriter – for both of them the word is the basic tool at work, they both write on order, they […]

Paulina Grzęda

★ 5 minutes czytania

Video – quality or price

Video is the future of communication. For those who deal with communication, the video has only one disadvantage – the price. Does a video […]

Katarzyna Petruk

★ 4 minutes czytania

Writing at customer’s call

Online advice articles and internal company articles – they are both made on order, but their goals are very different. What role do they […]

Paulina Grzęda

★ 5 minutes czytania