“Don't get me wrong, storytelling is great, everybody loves stories and they can be a great component of a content marketing strategy. Nevertheless, the […]
We've come to the point of a communication (r)evolution, when the producer's contact with consumers needs to go beyond well-known patterns to build close […]
The notions of content, storytelling, communication have been widely overused recently in the marketing business. Quantity, however, does not always mean quality. What are […]
