CSR to save banks… and the world

On the abundant market of CSR conferences, one particularly catches the eye with its very name. “We wanted to say: 'Let's start being responsible', […]

Katarzyna Petruk

★ 4 minutes czytania

Show a human face, company

It's no longer enough to tell consumers about the functionality of a product or service. They expect more, want more added value. So how […]

Paulina Grzęda

★ 6 minutes czytania

First content marketing document

So excited for this project to premiere! - comment Internet users in response to post the […]

Katarzyna Petruk

★ 3 minutes czytania

Content in Mobile Era

Let go well-worn paradigms about online content, make it short, catchy, and reduce images to a minimum – says Neil Patel, one of Internet's […]

Katarzyna Petruk

★ 8 minutes czytania

Communication in hard times

… or: How routine communications department tasks turn into exciting challenges.

Katarzyna Petruk

★ 7 minutes czytania

Photographer is like a tailor

“People don't get what they want at photo shoots, because they don't say what they want, they  should discuss it with the photographer like […]

Katarzyna Petruk

★ 12 minutes czytania

Thinking with symbols

During the latest Power of Content Marketing conference, a mystery brunette on the left side of the stage was changing the […]

Katarzyna Petruk

★ 5 minutes czytania

10 times content marketing (awards!)

The website you are visiting is a finalist of the Online Publication category of this year's Polish Content Marketing Awards Szpalty Roku. But this […]

Magdalena Kozińska

★ 4 minutes czytania

Power of Content Marketing 2015

The major task for companies is to examine their own communication patterns and quit the invisible cage – this was the message of this […]

Katarzyna Petruk

★ 8 minutes czytania

The art of presentation

Whether we like making them or not, they are something any training or business meeting can not do without – presentations.

Katarzyna Petruk

★ 2 minutes czytania