All about building the image of a given brand. It includes activities performed by a company or its employees to present their workplace as an expert in a given field. Employer branding combines activities from several areas, such as human resources, communication and marketing, which are also related to sustainable growth and CSR strategies of the company. Internal employer branding includes communication with employees, while external employer branding addresses potential, or often also former employees. The main goal is to develop company’s image as one of the best employers.
Pozostałe kategorie: top trends, power of contentic, school of contentic, B2E, B2C, B2B