First content marketing document

So excited for this project to premiere! - comment Internet users in response to post the […]

Katarzyna Petruk

★ 3 minutes czytania

Power of Content Marketing 2015

The major task for companies is to examine their own communication patterns and quit the invisible cage – this was the message of this […]

Katarzyna Petruk

★ 8 minutes czytania

Fashion session, wrap up your brand in a story

Fashion photo shoots only bring to your mind adverts of great fashion designers? Doesn't have to be this way! It is also an engaging […]

Paulina Grzęda

★ 5 minutes czytania

Inside consumer’s head

“I don't think we'll soon be able to replace content marketing with something new. There's still much to discover,” says Paweł […]

Mariusz Nowik

★ 4 minutes czytania

Hundreds of words… for nothing?

With no one to support in a story, you could just as well publish cold facts, but I guess no healthy reader would find […]

Jacek Wasilewski

★ 5 minutes czytania

The use of knowledge – The Content Council’s report about the sector

In order to define the condition of the sector, the Content Council, in cooperation with Advertising Age, asked the leaders in […]

Katarzyna Petruk

★ 6 minutes czytania

Advertising needs great narrators

“The comeback of the storytelling is clearly visible. As if creative directors of the largest agencies started to remember that advertising is more than […]

Mariusz Nowik

★ 5 minutes czytania

Gigafreedom, or…

…how to change a marketing claim into a human language. The gold pearl in the BEST TIE-IN WITH CORPORATE INTEGRATED MARKETING CAMPAIGN category in […]

Magdalena Kozińska

★ 2 minutes czytania

Tell me your story

Great brands tell stories. Apple – about creative diversity, Greenpeace – about its fight for the planet. What is your company's story?

Katarzyna Petruk

★ 4 minutes czytania

Image in action – storytelling

“When a manager decides his goal is to increase revenues by 15%, and he thus communicates his goal to his team, they do not […]

Olga Fedorova

★ 3 minutes czytania