Passion according to Alior – series about employees

To tell about employees from an unusual, beyond-work perspective and to prove that the team is made of exceptional people – that’s an […]

Krzysztof Rajczyk

★ 3 minutes czytania

Stories in business, according to Pixar

Matthew Luhn lives across the ocean, but this year he came to Poland and delivered a closing speech at the Warsaw Filmteractive Festial.

Urszula Radzińska

★ 1 minute czytania

Superstory

Some are gifted storytellers and can create interesting stories almost out of nothing, or see them where others can’t see anything interesting. They talk […]

Ewelina Jamka

★ 4 minutes czytania

SEX(AND)MISSION

This article is not about the cult Polish comedy film "Sexmission" by Juliusz Machulski, but about a great initiative by the Dove brand. What […]

Paulina Grzęda

★ 4 minutes czytania

University of Content

Content Marketing? A term you might have heard about but not necessarily. It appears in the consciousness of young people, especially those interested in […]

Zuzia Kuczborska

★ 5 minutes czytania

Meaningful business

To increase added value both in the consumer world and in the world as such – that’s the intention behind more and more brands […]

Katarzyna Petruk

★ 6 minutes czytania

Christmas brand stories

More and more brands choose stories instead of traditionally understood advertising. They are visually spectacular and give you the feeling of a lump in […]

Paulina Grzęda

★ 5 minutes czytania

All writers are equal?

Corporate journalist and SEO copywriter – for both of them the word is the basic tool at work, they both write on order, they […]

Paulina Grzęda

★ 5 minutes czytania

More than storytelling?

“Don't get me wrong, storytelling is great, everybody loves stories and they can be a great component of a content marketing strategy. Nevertheless, the […]

Katarzyna Petruk

★ 5 minutes czytania

Show a human face, company

It's no longer enough to tell consumers about the functionality of a product or service. They expect more, want more added value. So how […]

Paulina Grzęda

★ 6 minutes czytania