Difficult customer? Find the reason in you

Valeria Maltoni, business strategist, author of one of the most popular marketing blogs, answers the question: Why do customers sometimes behave in a way […]

Katarzyna Petruk

★ 3 minutes czytania

Image in action – storytelling

“When a manager decides his goal is to increase revenues by 15%, and he thus communicates his goal to his team, they do not […]

Olga Fedorova

★ 3 minutes czytania

Social media… e-mail?

Much has been said about the ideas for good e-mail marketing. But we usually forget about one crucial thing: combining social media content with […]

Katarzyna Petruk

★ 3 minutes czytania

CEO’s charm

Charm, elegance, style – these are the attributes of… a CEO. At least in custom magazines. Best if they are accompanied by a photographs […]

Magdalena Kozińska

★ 3 minutes czytania

Enemies of proofreading

Even if the text is proofread by the best proofreader in the world, you can't avoid mistakes when the text is chaotic.

Iwona Derda

★ 3 minutes czytania

win win

When is a custom project a victory for the company and its agency? When readers' engagement translates to business benefits. What can you do […]

Urszula Radzińska

★ 4 minutes czytania

Bullshit

The paper will endure, but the readers – not necessarily. Here's about a few things authors should avoid not to become the protagonists of […]

Magdalena Kozińska

★ 2 minutes czytania

Video – that’s the clue

– Show people and their emotions – encourages Christian Graf-Simpson who was responsible for the development of the Red Bulletin's iPad-App – And if […]

Katarzyna Petruk

★ 6 minutes czytania

Strong words

Before a company makes an investment it needs to know if and how much it can gain. When convincing customers to content marketing, it […]

Magdalena Kozińska

★ 2 minutes czytania

Competition on Facebook

That's all it takes for content marketing to be effective. Here's a handful of golden rules.

Katarzyna Petruk

★ 2 minutes czytania