Are you an online store owner? This solution is for you

Messages sent to users by online marketing channels do not need to be unified and impersonalized. Luckily for marketing experts, some time ago the […]

Urszula Radzińska

★ 3 minutes czytania

B2B Content marketing? Challenge accepted!

B2B brands must face a more challenging content marketing strategy in comparison to consumer brands. As Lee Traupel says in Huffingtonpost, founder and digital […]

Katarzyna Petruk

★ 1 minute czytania

When designing a newsletter…

… try to neutralize the negative impact of its enemy – limitations of email programs. If you follow a set of basic rules right […]

Adam Grzegorczyk

★ 2 minutes czytania

Interactive infographics

Traditional infographics are almost like art pieces presented in competitions, and what about those animated ones? Those found on the Internet are really impressive, […]

Katarzyna Petruk

★ 2 minutes czytania

Before you send a newsletter

First you need to know three basic facts about newsletters: a newsletter is not an ordinary e-mail, neither is it a website in an […]

Adam Grzegorczyk

★ 2 minutes czytania

10 SEO tricks for bloggers

You start a blog, you want to attract a great number of readers and give them content of highest quality. The process takes time […]

Urszula Radzińska

★ 7 minutes czytania

Editing lesson

You get a text. Yes, there are some gems, when you can't help yourself praising the adequacy of metaphors, fluency of the language, stylistic […]

Urszula Radzińska

★ 6 minutes czytania

Tell me your story

Great brands tell stories. Apple – about creative diversity, Greenpeace – about its fight for the planet. What is your company's story?

Katarzyna Petruk

★ 4 minutes czytania

CSR report in the eyes of the reader

Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]

Katarzyna Petruk

★ 3 minutes czytania

Sustainability – what you can’t see

In Trendbook 2014 Natalia Hatalska talks about an important change in the area of sustainability in business. She tells us when sustainable development is […]

Katarzyna Petruk

★ 4 minutes czytania