To tell about employees from an unusual, beyond-work perspective and to prove that the team is made of exceptional people – that’s an idea of corporate video series that we are bringing to life.
Alior Bank employs around seven thousand people all over Poland. How do you show the group is connected by the company’s values they share, but also diversified, interesting, passionate and consistent in aiming for common goals? Short video portraits were just perfect for that. The outcome of the cooperation between Alior and Aude is the series “We are Alior.” Each month a new person reveals his or her unknown face, amazing and inspiring others.
“We wanted to present our employees through the prism of their interests, not necessarily in the work context. We believe our organization is rich through its people, and every one of them is exceptional,” says Kacper Chudzikiewicz, originator of the series and internal communication expert at Alior Bank.
Ola is a passionate climber and boulderer, who can bestride very difficult routes in the mountains and on a climbingwall. This slender blond girl – expert in banking events – has shown amazing strength and fortitude in front of the camera. Her colleagues congratulated her after watching the video – the several minute long story was alluring. One of the employees even offered to help Ola carry heavier items to protect her fingers, which are so important to a climber.
A different atmosphere was presented in an episode about Małgosia, banker from Zamośćand an experienced raiser of a rare hunting dog breed. Everyday training, participating in exhibitions and competitions, long walks in the forests and meadows – it got stirring.
Alior series has audience on all hierarchy levels. When Tomek, who despite serious hearing loss is very engaged with his work, revealed that he is a big FC Barcelona fan and dreams about visiting Camp Nou, the Management Board gifted him with a voucher for a trip to Catalonia.
“Incidentally, the cycle as if naturally promotes the bank’s values: team spirit, simplicity, agility and ethics. It turns out our average but unusual employees follow them not only at work, but also elsewhere,” says Kacper Chudzikiewicz. The portraits also break the stereotypical view of a bank employee – as someone dulland focused only on analysing Excel charts. Take Przemek, for instance, who deals with misappropriation control,but after work transforms into a rock musician who can pride on a few albums and concerts.
Alior does not choose people to stand in front of the camera – anyone can apply to tell about themselves. It’s also not only about the employees at the main office in Warsaw – the operator follows the interviewees all the way from Zamość to Gdańsk. The several minute long impressions can be found on the intranet and on the bank’s profiles in social networks, such as LinkedIn. And it seems the audience – not only the bank employees – is enjoying “We are Alior”. The viewers say the series is different than the typical message sent by most corporations, they praised the protagonists. Those inconspicuous human storiesare a confirmation that the bank’s biggest capital are its people.