3 reasons to have company blog

Well, if you think this is but a fad, surfing on the wave of the recent popularity of this form of expression online, just […]

Ewelina Jamka

★ 5 minutes czytania

Building audience

How do you attract devoted audience to your corporate media? Audience that is interested in your company as a whole, not only in one […]

Katarzyna Petruk

★ 5 minutes czytania

B2B: Trends and benchmarks 2016

We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America report carried […]

Katarzyna Petruk

★ 3 minutes czytania

Content marketing worth an Oscar

The notions of content, storytelling, communication have been widely overused recently in the marketing business. Quantity, however, does not always mean quality. What are […]

Paulina Grzęda

★ 4 minutes czytania

Communication in hard times

… or: How routine communications department tasks turn into exciting challenges.

Katarzyna Petruk

★ 7 minutes czytania

B2B Content marketing? Challenge accepted!

B2B brands must face a more challenging content marketing strategy in comparison to consumer brands. As Lee Traupel says in Huffingtonpost, founder and digital […]

Katarzyna Petruk

★ 1 minute czytania

Research is only a tool

Everyone wants to be efficient. What does it mean, and how do we measure efficiency – says Clemens Koob, Managing Director for Zehnvier, Swiss […]

Urszula Radzińska

★ 5 minutes czytania

win win

When is a custom project a victory for the company and its agency? When readers' engagement translates to business benefits. What can you do […]

Urszula Radzińska

★ 4 minutes czytania