This issue reveals how much time is needed between the customer’s final word about a magazine and the moment readers get it to their hands.
– Good morning, Kasia!
– Good morning, Jola!
– I have great news. We have an approval to print.
– Great. Thank you.
– So when is the delivery man coming to us with the magazine? Can you make it the day after tomorrow?
Kasia’s brain wave: retouching of images on 20 pages – 2-6 hours, final proofreading – 2-6 h, aligning 3-5 h, color prints and checking 1-3 h, imposition and approval 1-3 h, printing 3,000 copies – 2 to 7 days, drying – 4 to 24 h, delivery 24 to 48 h. The fastest possible option is 5 days – Kasia thinks.
– Hallo, are you still there, Kasia?
– Yes, of course, says Kasia, but we still need to prepare the magazine for print, then print and deliver it, so the day after tomorrow is not doable…