We’re changing the interview

See what happens when you add 'small' additions to an already arranged text.
Anna Zacharuk

Anna Zacharuk

A stoic who keeps her calm even in most stressful situations. Starts off the day at work sour-faced… drinking water with juice from one whole lemon. Then she's all sugar and spice – layouts, articles, posters, campaigns, even invoices! All full of nostalgy and poetry, because she's a real expert on rhyming, puns, ditties and songs.

★ 2 minutes czytania

– Good morning, Kasia!

– Good morning, Jola!

– The boss has read the interview, and he doesn’t like it anymore. He would like to change a few things.

– Naturally, but are these “small” changes? Because the interview has been proofread and authorized…

– Well, he just added a few questions, removed something, and added a note about himself.

– Is the text longer now?

– Oh no, no, just a half page more, you can fit it in, right?

Right… if we remove all the adjectives from the interview, Kasia thinks. Kasia’s brain wave after she realizes she can’t remove the adjectives: half a page is at least 1,000 characters… There was no space reserved for a note… There are changes throughout the text, so we need to proofread, correct and typeset the text anew. We need to make up the interview to add the note and fit in the whole text. Then send it again for approval…

– Hello, are you still there, Kasia?

– Yes, of course, says Kasia. We need to make up the interview once again…

– Oh, but the boss loves this layout, maybe you can think of something to fit it in and leave it as it is? Please, try to find a way…

– Allright, Jola, in that case let me talk to our graphic designer.

– Wonderful, Kasia, so when will I get that corrected interview?

Kategorie: power of contentic, B2C