Bet on event in B2B

Nearly 80% of marketers dealing with B2B content marketing use events and consider them the most effective tactic – this indication has been remained […]

Katarzyna Petruk

★ 6 minutes czytania

B2B Content marketing? Challenge accepted!

B2B brands must face a more challenging content marketing strategy in comparison to consumer brands. As Lee Traupel says in Huffingtonpost, founder and digital […]

Katarzyna Petruk

★ 1 minute czytania

Research is only a tool

Everyone wants to be efficient. What does it mean, and how do we measure efficiency – says Clemens Koob, Managing Director for Zehnvier, Swiss […]

Urszula Radzińska

★ 5 minutes czytania

CSR report in the eyes of the reader

Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]

Katarzyna Petruk

★ 3 minutes czytania

A relationship?

Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]

Mariusz Czykier

★ 6 minutes czytania

Blogger – a profitable brand

One day experts decided to put it clearly: running a blog is a job.

Katarzyna Petruk

★ 3 minutes czytania

win win

When is a custom project a victory for the company and its agency? When readers' engagement translates to business benefits. What can you do […]

Urszula Radzińska

★ 4 minutes czytania

The (late?) power of print

Two years ago custom press was an important element of marketing activities developed for customers.

Katarzyna Petruk

★ 2 minutes czytania

Only five steps

That's all it takes for content marketing to be effective. Here's a handful of golden rules.

Urszula Radzińska

★ 5 minutes czytania