#CMWorld – I like it

Passion of creation and authenticity – this is first that comes to my mind when I think about this year's Content Marketing World. Plus […]

Urszula Radzińska

★ 3 minutes czytania

Content marketing worth an Oscar

The notions of content, storytelling, communication have been widely overused recently in the marketing business. Quantity, however, does not always mean quality. What are […]

Paulina Grzęda

★ 4 minutes czytania

Source of fruitful ideas

Summer is a perfect time to take our slogan “source of fruitful ideas” literally and share with you some of our favorite fruit and […]

Katarzyna Petruk

★ 2 minutes czytania

Communication in hard times

… or: How routine communications department tasks turn into exciting challenges.

Katarzyna Petruk

★ 7 minutes czytania

Thinking with symbols

During the latest Power of Content Marketing conference, a mystery brunette on the left side of the stage was changing the […]

Katarzyna Petruk

★ 5 minutes czytania

The art of presentation

Whether we like making them or not, they are something any training or business meeting can not do without – presentations.

Katarzyna Petruk

★ 2 minutes czytania

Bet on event in B2B

Nearly 80% of marketers dealing with B2B content marketing use events and consider them the most effective tactic – this indication has been remained […]

Katarzyna Petruk

★ 6 minutes czytania

B2B Content marketing? Challenge accepted!

B2B brands must face a more challenging content marketing strategy in comparison to consumer brands. As Lee Traupel says in Huffingtonpost, founder and digital […]

Katarzyna Petruk

★ 1 minute czytania

Research is only a tool

Everyone wants to be efficient. What does it mean, and how do we measure efficiency – says Clemens Koob, Managing Director for Zehnvier, Swiss […]

Urszula Radzińska

★ 5 minutes czytania

CSR report in the eyes of the reader

Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]

Katarzyna Petruk

★ 3 minutes czytania