Content marketing worth an Oscar

The notions of content, storytelling, communication have been widely overused recently in the marketing business. Quantity, however, does not always mean quality. What are […]

Paulina Grzęda

★ 4 minutes czytania

Source of fruitful ideas

Summer is a perfect time to take our slogan “source of fruitful ideas” literally and share with you some of our favorite fruit and […]

Katarzyna Petruk

★ 2 minutes czytania

Communication in hard times

… or: How routine communications department tasks turn into exciting challenges.

Katarzyna Petruk

★ 7 minutes czytania

Thinking with symbols

During the latest Power of Content Marketing conference, a mystery brunette on the left side of the stage was changing the […]

Katarzyna Petruk

★ 5 minutes czytania

The art of presentation

Whether we like making them or not, they are something any training or business meeting can not do without – presentations.

Katarzyna Petruk

★ 2 minutes czytania

Bet on event in B2B

Nearly 80% of marketers dealing with B2B content marketing use events and consider them the most effective tactic – this indication has been remained […]

Katarzyna Petruk

★ 6 minutes czytania

B2B Content marketing? Challenge accepted!

B2B brands must face a more challenging content marketing strategy in comparison to consumer brands. As Lee Traupel says in Huffingtonpost, founder and digital […]

Katarzyna Petruk

★ 1 minute czytania

Research is only a tool

Everyone wants to be efficient. What does it mean, and how do we measure efficiency – says Clemens Koob, Managing Director for Zehnvier, Swiss […]

Urszula Radzińska

★ 5 minutes czytania

CSR report in the eyes of the reader

Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]

Katarzyna Petruk

★ 3 minutes czytania

A relationship?

Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]

Mariusz Czykier

★ 6 minutes czytania