Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]
One day experts decided to put it clearly: running a blog is a job.
Bloggers and media experts share what best they have – their knowledge. Which is precious not only to bloggers themselves.
It seems simple. So simple that a proofreader's place in a publishing house's hierarchy is somewhere behind the technical department. How can reading a […]
Valeria Maltoni, business strategist, author of one of the most popular marketing blogs, answers the question: Why do customers sometimes behave in a way […]
“When a manager decides his goal is to increase revenues by 15%, and he thus communicates his goal to his team, they do not […]
Charm, elegance, style – these are the attributes of… a CEO. At least in custom magazines. Best if they are accompanied by a photographs […]
Even if the text is proofread by the best proofreader in the world, you can't avoid mistakes when the text is chaotic.
When is a custom project a victory for the company and its agency? When readers' engagement translates to business benefits. What can you do […]