First we had fun, then an idea, and then an original gift. And a method for nonstandard communication.
Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]
In Trendbook 2014 Natalia Hatalska talks about an important change in the area of sustainability in business. She tells us when sustainable development is […]
Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]
One day experts decided to put it clearly: running a blog is a job.
Bloggers and media experts share what best they have – their knowledge. Which is precious not only to bloggers themselves.
It seems simple. So simple that a proofreader's place in a publishing house's hierarchy is somewhere behind the technical department. How can reading a […]
Valeria Maltoni, business strategist, author of one of the most popular marketing blogs, answers the question: Why do customers sometimes behave in a way […]
“When a manager decides his goal is to increase revenues by 15%, and he thus communicates his goal to his team, they do not […]