CSR report in the eyes of the reader

Corporate Social Responsibility (CSR) report is a challenge – both for the customer and the agency. Much data must be presented in a form […]

Katarzyna Petruk

★ 3 minutes czytania

Sustainability – what you can’t see

In Trendbook 2014 Natalia Hatalska talks about an important change in the area of sustainability in business. She tells us when sustainable development is […]

Katarzyna Petruk

★ 4 minutes czytania

A relationship?

Financing publications with advertising can have many advantages, so the temptation to reach for them is big. On the other hand, many publishers fear […]

Mariusz Czykier

★ 6 minutes czytania

Blogger – a profitable brand

One day experts decided to put it clearly: running a blog is a job.

Katarzyna Petruk

★ 3 minutes czytania

Where lies the power of a blogger?

Bloggers and media experts share what best they have – their knowledge. Which is precious not only to bloggers themselves.

Katarzyna Petruk

★ 5 minutes czytania

Proofreader’s fate

It seems simple. So simple that a proofreader's place in a publishing house's hierarchy is somewhere behind the technical department. How can reading a […]

Iwona Derda

★ 4 minutes czytania

Difficult customer? Find the reason in you

Valeria Maltoni, business strategist, author of one of the most popular marketing blogs, answers the question: Why do customers sometimes behave in a way […]

Katarzyna Petruk

★ 3 minutes czytania

Image in action – storytelling

“When a manager decides his goal is to increase revenues by 15%, and he thus communicates his goal to his team, they do not […]

Olga Fedorova

★ 3 minutes czytania

Social media… e-mail?

Much has been said about the ideas for good e-mail marketing. But we usually forget about one crucial thing: combining social media content with […]

Katarzyna Petruk

★ 3 minutes czytania

CEO’s charm

Charm, elegance, style – these are the attributes of… a CEO. At least in custom magazines. Best if they are accompanied by a photographs […]

Magdalena Kozińska

★ 3 minutes czytania