An activity pattern for creating corporate media and for contact with external recipients. It includes an initial analysis which defines the environment, the brand’s initial situation and AWOT, as well as formulating the goals, target groups and tools necessary to carry out the actions. A well planned communication strategy helps understand what tools, resources and budget is needed for the company’s development. The final element of marketing strategy is always evaluation – a plan describing the actions take in the course of the strategy.
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