More than storytelling?

“Don't get me wrong, storytelling is great, everybody loves stories and they can be a great component of a content marketing strategy. Nevertheless, the […]

Katarzyna Petruk

★ 5 minutes czytania

Most-often read in 2015

Just like any other Editor-in-chief, I look for interesting stories only, and I believe there are no others on our blog. Still, some posts […]

Katarzyna Petruk

★ 2 minutes czytania

Best Pages 2015

Great Polish poster designer of the Communist era, Warsaw Academy of Fine Arts Professor Andrzej Nowaczyk, used to tell his students that 'simple' does […]

Katarzyna Petruk

★ 4 minutes czytania

Between color and a font

Art Director sounds nearly like an oxymoron: a director might find it difficult to be an artist, just like an artist doesn't sound like […]

Krzysztof Rajczyk

★ 5 minutes czytania

#CMWorld – I like it

Passion of creation and authenticity – this is first that comes to my mind when I think about this year's Content Marketing World. Plus […]

Urszula Radzińska

★ 3 minutes czytania

There’s no communication without relationship

We've come to the point of a communication (r)evolution, when the producer's contact with consumers needs to go beyond well-known patterns to build close […]

Paulina Grzęda

★ 7 minutes czytania

Prick your ears up – Podcasts

There are hundreds of them, and they're all for free… Welcome to the world of podcasts.

Katarzyna Petruk

★ 7 minutes czytania

Print is not dead

“Print is not dying, it is spreading” journalist Rafał Romanowski wrote on Twitter, quoting a few ingenious paper publications projects. […]

Katarzyna Petruk

★ 4 minutes czytania

Source of fruitful ideas

Summer is a perfect time to take our slogan “source of fruitful ideas” literally and share with you some of our favorite fruit and […]

Katarzyna Petruk

★ 2 minutes czytania

Photographer is like a tailor

“People don't get what they want at photo shoots, because they don't say what they want, they  should discuss it with the photographer like […]

Katarzyna Petruk

★ 12 minutes czytania